PB Co. on greenwashing campaign

“This habitat destruction will be on top of the over 6,000 trees already being sacrificed to PB Co’s so-called “final” DMF build-out.Equipment

Cut trees 5A recent flurry of editorials and media coverage presents the affordable apartments proposed for Pebble Beach as an environmentally beneficial project, opposed only by selfish NIMBY’s. PB Co. executive Mark Stilwell has been conducting frequent tours of the site and press interviews in an apparent attempt to sanitize an environmental nightmare and preempt balanced reporting and legitimate criticism.

In fact, this project represents a radical departure from existing large-lot land use in the Del Monte Forest and a possible sea change in the Pebble Beach brand.

It is a 29,000 square foot apartment complex with a 53 space parking lot, storage, office, and new access road. The footprint is huge. All homes in the DMF are single-family use and traditionally have been required to be on minimum one-quarter acre lots. There are currently no rental apartments in Pebble Beach. Contrary to press reports that “apartments abound”, the adjoining Pacific Grove neighborhood consists entirely of single-family homes.

Over 700 native Monterey Pines and Coast Live Oak trees will be destroyed for a project that, according to the conditions imposed by the County Board of Supervisors, may be built anywhere on the greater Monterey Peninsula. These tree species are specially protected by deed restriction in the Del Monte Forest. Cutting down even one requires special permission from the PB Co. Permission is not easily obtained. This habitat destruction will be on top of the over 6,000 trees already being sacrificed to PB Co’s so-called “final” build-out of the DMF.

Clear cutting for estate lot access road in Area F

Clear cutting for estate lot access road in Area F

Several hundred residents of Pacific Grove and Pebble Beach have signed the Del Monte Neighbors United petition to relocate the project to a more appropriate site.

Our ranks are large and our concerns numerous. Destruction of native forest, traffic, parking, noise, loss of privacy, light pollution,increased density, decreased property values, lack of notification, disruption of existing neighborhood character, and loss of recreation for children. The list of negatives of this project is so long, we cannot believe it is being seriously considered However, contrary to media reports, we have no objection to hospitality workers or affordable housing.

Spurious greenwashing arguments and the off-hand dismissal of our legitimate concerns via ad hominem attack (NIMBY) only fuels our passion to save the forest and our neighborhood.

Media coverage link

For rebuttal to KION TV story, click here.

For rebuttal to Carmel Pine Cone editorial, 10/18/13, click here.

For rebuttal to Carmel Pine Cone article, 10/18/13, click here.

For rebuttal to Monterey County Weekly editorial, click here.

For our media coverage page, click here.